Connecting with the younger audience

As the United State’s most popular social network, Facebook is working with media outlets to help them leverage social media to expand their reach.

On Tuesday, Facebook’s Justin Osofsky gave a presentation at a Hacks/Hackers event in New York City discussing the use of Facebook’s social sharing features. On slide 13 of his presentation — which is embedded below — he showed a graph comparing the age of users clicking like buttons and newspaper subscribers. The median age of people clicking the like button is 34 and the median age of newspaper subscribers is 51.

Facebook  also created a media section on its website and wrote an posting titled “The Value of a Liker” to further encourage media outlets to take advantage of Facebook’s ability to reach a younger audience.

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